{
  "docId": "019dd923-605d-726d-81a5-c9b8e72a4109",
  "docSlug": "bi-7a6dcf91d5ae9224",
  "documentTitle": "The 20-slide pitch deck vet startup Petfolk used to land $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Petfolk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 18,
  "pageCount": 20,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "other",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout with text on the left and a photo of a modern veterinary clinic on the right.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-c9b8e72a4109/18",
  "deckHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109#slide-18",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "With competitive compensation and a completely differentiated culture and ownership model, we shake up the current experience that leaves the industry churning through employees.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b32b-4386246b280e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.5,
        "x": 0.45,
        "y": 0.1
      },
      "kind": "image",
      "text": "Photo of a modern veterinary clinic with a vet and a client.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbfc4093-29dd-46ce-8a86-171957765889",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "With competitive compensation and a completely differentiated culture and ownership model, we shake up the current experience that leaves the industry churning through employees. All powered by an in-house, data-driven recruiting engine.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48fc3172-8cda-490c-9891-3e4f19c9b78c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "We attract & retain the best vets with best-in-market compensation and a unique model.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5b051f0-b8ce-4f92-ac29-0c09fb7e2a26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Recruiting Engine",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "448d45c7-006a-49a6-9e4a-9fddc6b3ca33",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}