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  "documentTitle": "The 20-slide pitch deck vet startup Petfolk used to land $40 million",
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  "authorName": "Petfolk",
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      "text": "Poor Consumer Experience: Hospitals located in inconvenient, non-retail locations; Limited and inconvenient hours; Long wait times and limited availability; Inconsistent in-person experience; No transparency around pricing",
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      "text": "Unhappy & Overworked Vets: Shortage of veterinarians leads to long hours; Singular focus on driving production & EBITDA; Poorly optimized teams, not leveraging the full care team; Inefficient hospital design and flow; Lack of vet-driven leadership",
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      "text": "Outdated Technology Architecture: Legacy technology for vets and consumers; Paper forms and fax machines; Majority of clinics do not offer online booking; Limited access to information and pet records; Data is not being captured or leveraged effectively",
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