{
  "docId": "019dd923-605d-726d-81a5-c9b8e72a4109",
  "docSlug": "bi-7a6dcf91d5ae9224",
  "documentTitle": "The 20-slide pitch deck vet startup Petfolk used to land $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Petfolk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 1,
  "pageCount": 20,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Minimalist brand-focused cover slide.",
  "elementsJson": [
    "headline_text",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/cXLICVDqbvYpc7QimOCHJD4AldgcHtV4Je1HWA0ylCg/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03YTZkY2Y5MWQ1YWU5MjI0L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-605d-726d-81a5-c9b8e72a4109/1",
  "deckHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109#slide-1",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "For folks who love their pets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b32c-976db44b1597",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.5,
        "x": 0.25,
        "y": 0.35
      },
      "kind": "image",
      "text": "Dog ears",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f6565e2-2fb3-45de-8a63-fe9468737f72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "For folks who love their pets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dfe6627-cbbf-47f4-9b31-84fa24363adc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "title",
      "text": "Petfolk",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e67246ea-dc6e-4ac9-a538-5c5429320c08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "66bb5ce7-2f59-4613-962c-21687b0922bd",
      "evidence": "image/photo: Dog ears",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": "https://imgproxy.kitesheet.com/P4LWR3xyj8Y2z7ulKQ4bZiVaFh7-LdqQmaYFuTVp7nQ/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03YTZkY2Y5MWQ1YWU5MjI0L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/8YH0ijNSg48-xzm8hTuXekbECYvnfvZ1iOHCYkz-sOQ/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03YTZkY2Y5MWQ1YWU5MjI0L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/Fkd3A9cNGUfjC8287qJa459Y1rBrDa0wcMw3XoWAcgE/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy9iaS03YTZkY2Y5MWQ1YWU5MjI0L3AwMDEucG5n"
}