{
  "docId": "019dd923-605d-726d-81a5-b4481b142a24",
  "docSlug": "bi-d32d6661991157a1",
  "documentTitle": "Pitch deck credit-card startup Tandym used to raise its seed round",
  "authorId": "Pitchdecks",
  "authorName": "Tandym",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 9,
  "pageCount": 23,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a simple causal chain diagram to link customer behavior to merchant outcomes.",
  "elementsJson": [
    "action_title",
    "process_diagram",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-b4481b142a24/9",
  "deckHref": "/decks/019dd923-605d-726d-81a5-b4481b142a24",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-b4481b142a24.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-b4481b142a24#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Working with Tandym also provides meaningful revenue lift to merchants",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb15-71a0-ba81-d9b699d2795e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.09,
        "y": 0.38
      },
      "kind": "diagram",
      "text": "Customer uses YourBrand Pay leading to Merchant benefits",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11d7f740-5a1d-4d5c-94f2-ebf19689ff17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.58,
        "y": 0.62
      },
      "kind": "list",
      "text": "Significantly higher LTV\nX% increase in purchase frequency\nX% increase in basket size",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d885f92e-8d11-4580-9edd-0765962384b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "LTV",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb15-71a0-ba81-df7bb65b3edc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.09,
        "y": 0.62
      },
      "kind": "paragraph",
      "text": "Earns 5% in rewards to use on future purchases",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6d99099-7964-455e-b393-119001a559ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.04,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Benchmark private label programs",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af2c2b20-997e-48bb-9dee-48f914d20029",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.09,
        "y": 0.12
      },
      "kind": "title",
      "text": "Working with Tandym also provides meaningful revenue lift to merchants",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d18324af-03ef-4c47-aef8-44ede8504c1a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "2ce8bf4f-2a06-4df7-b6c0-cbd5948cb2d5",
      "evidence": "The slide maps a specific customer action to a set of merchant outcomes.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}