{
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  "docSlug": "bi-d32d6661991157a1",
  "documentTitle": "Pitch deck credit-card startup Tandym used to raise its seed round",
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  "authorName": "Tandym",
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
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  "notes": "The chart uses a visual metaphor where the green area represents the 'served' market share by legacy issuers, which decreases as the merchant size decreases.",
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  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-b4481b142a24#slide-6",
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      "kind": "chart",
      "text": "Market segments by merchant size",
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      "kind": "source-note",
      "text": "Sources: Digital Commerce 360 Top 1000 merchants list; US Census Bureau's Annual Retail Trade Survey.",
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      "kind": "title",
      "text": "Legacy issuers can not profitably work with SMBs leading to a massive unserved market",
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      "evidence": "Segments market by size (Small to Mega) to identify unserved opportunities.",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Market Size",
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      "name": "Cost Of Inaction",
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      "evidence": "The problem statement and market sizing imply the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not innovating in private label credit?",
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