{
  "docId": "019dd923-605d-726d-81a5-b274dcd7702b",
  "docSlug": "bi-1d2866b5a2e201db",
  "documentTitle": "A former McDonald's employee used this pitch deck to raise $20 million",
  "authorId": "Pitchdecks",
  "authorName": "Tapcheck",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 10,
  "pageCount": 13,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide highlights the strategic rationale for launching a branded debit card, focusing on market opportunity (unbanked), client demand, ecosystem expansion, and revenue diversification.",
  "elementsJson": [
    "screenshot",
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-b274dcd7702b/10",
  "deckHref": "/decks/019dd923-605d-726d-81a5-b274dcd7702b",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-b274dcd7702b.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-b274dcd7702b#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.68,
        "w": 0.257,
        "x": 0.077,
        "y": 0.138
      },
      "kind": "image",
      "text": "Tapcheck Mastercard visual",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2143b463-9d8c-454d-aee6-89605c7a02e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.5,
        "x": 0.424,
        "y": 0.46
      },
      "kind": "list",
      "text": "63 million unbanked Americans\nBig ask from current clients for a pay card solution to promote employees to use direct deposit\nUnlocks the Tapcheck financial wellness ecosystem, including budgeting, saving, much more\nSignificantly increases our LTV with users, past their current employment\nRev share with bank on interchange and bank fees",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d8111ba-0dab-40a6-b827-4383dca8a3de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.424,
        "y": 0.385
      },
      "kind": "title",
      "text": "The Tapcheck Mastercard",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "123ebc5b-3174-42f8-8679-aeb064082fe2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.424,
        "y": 0.155
      },
      "kind": "title",
      "text": "And Now We’re Going Beyond On-Demand Pay",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7c8eedd-630b-4bb1-93b8-25b3ce313a1a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "5689436e-b667-4b3b-9d85-a0d6457f9e10",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck presents remarkable bottom-line improvements and revenue growth, satisfying the audience.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}