{
  "docId": "019dd923-605d-726d-81a5-78f711ec72b5",
  "docSlug": "bi-b8e21cda4bf12d0d",
  "documentTitle": "SoftBank backed immigrant support app Welcome after seeing this pitch",
  "authorId": "Pitchdecks",
  "authorName": "WelcomeTech",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 11,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Includes a visual metaphor of a person pushing a boulder (Sisyphus-like) for the 'Traditional Path' vs a smooth upward curve for 'The Welcome Tech Journey'.",
  "elementsJson": [
    "headline_text",
    "area_chart",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-78f711ec72b5/3",
  "deckHref": "/decks/019dd923-605d-726d-81a5-78f711ec72b5",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-78f711ec72b5.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-78f711ec72b5#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "callout",
      "text": "+$2 Trillion contribution to US GDP annually.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "127c7d21-ccbb-4eed-b2d1-e476073bcd59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.55,
        "x": 0.4,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Growth trajectory comparison",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0214c11f-2e4c-4d5e-a6b4-e64c35d88000",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.23,
        "w": 0.13,
        "x": 0.31,
        "y": 0.057
      },
      "kind": "image",
      "text": "Family photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f47435b6-69d5-4c3b-a72a-8dda723be7a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "metric",
      "text": "$45 BILLION TAM",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5091778b-ece2-419f-960e-ecb96830e140",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.13,
        "y": 0.22
      },
      "kind": "metric",
      "text": "45 MILLION",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5caa847-bf5f-4b07-933e-04fd2e078f26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.1,
        "y": 0.42
      },
      "kind": "metric",
      "text": "$1000 LTV",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edae7216-baab-4d13-a2b1-e74474cf9001",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $45 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab3e-0dcda406cda0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.13,
        "y": 0.77
      },
      "kind": "source-note",
      "text": "* could increase to 75M",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94adf415-191d-4418-b09b-6837d393cdb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "657976ff-271a-4160-bfd7-6e8bdf6ad25c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "83a39314-5259-48c2-9062-3d48f82c167c",
      "evidence": "Calculation of TAM using population and LTV",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "975fdb07-de77-4c49-8c7e-ba7a44a7213b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing slide indicates the vast opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a33f3b59-8366-4cb9-a293-0ed81580e878",
      "evidence": "The market sizing and vision slides together create a compelling case for the timing",
      "position": 0,
      "objective": "Why now is the right time for WelcomeTech",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}