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  "documentTitle": "Here's the pitch deck for SoftBank-backed Tridge, an ethical online farmers' market",
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      "text": "COMBINING TECHNOLOGY WITH HUMAN NETWORK, TRIDGE FOCUSES IN 3 CORE PILLARS:",
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      "text": "PROVIDE QUANTITATIVE AND QUALITATIVE INTELLIGENCE ON PRODUCTS AND MARKETS\nCREATE A RELIABLE COMMUNITY OF 'VERIFIED' BUYERS AND SUPPLIERS\nBUILD A COMPREHENSIVE ONE-STOP-SHOP FOR BUYERS AND SUPPLIERS TO COMMUNICATE AND GET COMPETITIVE DEALS",
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      "text": "Tridge believes information asymmetry comes from 3 main reasons: information is too scattered and therefore difficult to find; the really valuable (or latest) information is spread around in small offline circles; and even if such information do get spread outside the circle, the information could be distorted as they are passed across different parties.",
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      "text": "Market Intelligence, Reliable Community, Trading One-Stop Shop columns with sub-activities categorized by TECH/HUMAN",
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      "text": "TRIDGE BUSINESS MODEL",
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