{
  "docId": "019dd923-605d-726d-81a5-5797283c0500",
  "docSlug": "bi-fa09937f65811830",
  "documentTitle": "Tulu: On-site rental startup raises $25 million Series A round",
  "authorId": "Pitchdecks",
  "authorName": "Tulu",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a map-based visualization to demonstrate market reach and strategic partnerships.",
  "elementsJson": [
    "action_title",
    "map",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-5797283c0500/8",
  "deckHref": "/decks/019dd923-605d-726d-81a5-5797283c0500",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-5797283c0500.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-5797283c0500#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.75
      },
      "kind": "image",
      "text": "Logos of partners: Greystar, Brookfield, Invesco, Blackstone, RXR, Bosch, Karcher, Hoover, Unagi, Dremel",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3226f6c-671d-4bd4-9529-62d37c9d2eef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "Geographic map of North America and Europe with location markers",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45b2226e-9570-4493-aca2-ceb5d859fbcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.375,
        "y": 0.045
      },
      "kind": "image",
      "text": "In-store photos of TULU rental stations",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40d57ad3-56c6-4fd1-9cef-8adeea62ccd7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "title",
      "text": "Our growth is being catalyzed by the world's biggest landlords and brands.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1637787e-d673-4545-81e0-e763de846baa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "964145fa-c3f8-4f5b-88c1-9a56bf5ceca9",
      "evidence": "Logos of partners: Greystar, Brookfield, Invesco, Blackstone, RXR, Bosch, Karcher, Hoover, Unagi, Dremel",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "474f2b52-0ad6-45b0-810b-12949f4e3569",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 6-9 demonstrate Tulu's growth and traction with landlords and brands.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b1661432-a0de-435c-acc0-ef681fc7009d",
      "evidence": "Slides 4-10 present Tulu's value proposition and growth potential.",
      "position": 1,
      "objective": "Tulu's solution offers a big bet on the usage economy",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}