{
  "docId": "019dd923-605d-726d-81a5-4a722b5ae6d4",
  "docSlug": "bi-cf89272a71a6f226",
  "documentTitle": "See the pitch deck best friends used to raise $675K for tequila brand",
  "authorId": "Pitchdecks",
  "authorName": "Pimentae",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.786,
  "pageNumber": 2,
  "pageCount": 19,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a two-column layout to present key company facts.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-4a722b5ae6d4/2",
  "deckHref": "/decks/019dd923-605d-726d-81a5-4a722b5ae6d4",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-4a722b5ae6d4.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-4a722b5ae6d4#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.06,
        "y": 0.58
      },
      "kind": "list",
      "text": "MISSION: Our mission is to offer a more accessible avenue to try tequila by liberating the way consumers enjoy it.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10a5ac22-bdfd-4b7f-b177-a03a560094f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.48,
        "y": 0.32
      },
      "kind": "list",
      "text": "NEXT 6 MONTHS: Launch Classic Margarita, 125ml can launch, Grow national retail footprint targeting premium retail, UK festivals & trade shows to drive mass awareness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "300523ae-3647-4988-9c59-d00e21b11335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.48,
        "y": 0.17
      },
      "kind": "list",
      "text": "REVENUE MODEL: D2C, Wholesale, £xxxk revenue to date",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34821388-9aae-4a7d-9350-47064a9c1280",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.48,
        "y": 0.69
      },
      "kind": "list",
      "text": "EVENTS: The Big Feastival, Taste of London, Pub in the Park, El Dorado",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cb3c01f-13cc-4af9-af30-5183b88b6c53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.06,
        "y": 0.47
      },
      "kind": "list",
      "text": "PRE-SEED FUNDING: £250k under SEIS/EIS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d6f4109-1058-4981-bd6a-fb22857aedee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.06,
        "y": 0.73
      },
      "kind": "list",
      "text": "AWARD WINNING COCKTAILS: Premium Tequila Cocktails, 15% ABV, Tommy’s Spicy Margarita, Cucumber & Elderflower Eclipse",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e9cb6e7-bb93-430e-a6bf-1c9735f64996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.06,
        "y": 0.32
      },
      "kind": "list",
      "text": "CORE CHANNELS: Website: www.pimentaedrinks.com, Instagram: @pimentaedrinks",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ea23d20-f3b9-4c46-8574-edd789575d91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "list",
      "text": "COMPANY: Pimenta Ltd (trading as Pimentae), Company number: 12911315",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ff71aae-1601-45e5-b427-2181c1d0652b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.48,
        "y": 0.54
      },
      "kind": "list",
      "text": "FEATURED IN: Vogue, Harpers Bazaar, Cosmopolitan, BBC Good Food, Conde Nast, Metro",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfac61d6-c9e5-41f1-a95e-0e195d18fdee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Pre-seed funding: £250k",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b6-7166-8b36-b2816dcba9eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.38,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "INVESTMENT OVERVIEW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66e73e94-4d16-466e-8e65-93957b1fbf3a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "42e7bcad-2b01-46f7-a070-d7c084d53362",
      "evidence": "This slide is titled 'INVESTMENT OVERVIEW' and contains a list of bullet points and key metrics, which is typical of an executive summary.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}