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  "documentTitle": "See the pitch deck best friends used to raise $675K for tequila brand",
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  "authorName": "Pimentae",
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  "documentKindLabel": "Pitch deck",
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  "notes": "The slide includes placeholders for equity stake and valuation (X%).",
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      "kind": "list",
      "text": "We’re raising £250k under SEIS/EIS\nFor a X% stake\nAt a pre-money valuation of £Xmillion\nFounding investment: £Xk\nEXIT STRATEGY\n1) Acquisition (5 years+): major players acquiring innovative brands with global rollout potential\n2) Private offering",
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      "kind": "list",
      "text": "1. MARKETING 44% (£110K) - Increased spend for digital media, social, partnerships and trade marketing Event execution & brand activations to drive mass awareness\n2. SALES & GROWTH 40% (£100K) - Grow the Pimentae team & international footprint through wholesale & exports\n3. NPD 12% (£30K) - Launch of new tequila cocktails and 125ml cans",
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      "text": "Funding allocation: £250k",
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      "kind": "source-note",
      "text": "Pimentae Ltd have acquired SEIS & EIS advance assurance. * Valuation based on 2022 net sales x multiple 8 (less VAT & Duty) * 4% (£10k) of funding allocated to working capital as a contingency",
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      "text": "OUR ASK...",
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      "kind": "title",
      "text": "HOW WE WILL USE IT",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Financials",
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      "evidence": "The use of funds is presented on page 18",
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