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  "documentTitle": "See the pitch deck best friends used to raise $675K for tequila brand",
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  "authorName": "Pimentae",
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      "text": "NIA, QUALITY & CONVENIENCE LED\n31. Brand Consultant. London.\nTime Poor • Disruptive Mindset • Young Professional • Social Savvy\nNia has a highly demanding job so when it comes to shopping, she is time poor and values speed and ease above all else. She’s not afraid to spend slightly more on quality and loves to entertain friends. She spends her weekends drinking picantes at members clubs or visiting new bars & restuarants discovered on social media.",
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      "text": "MIKE, THE FESTIVAL GOER\n28. Tech Sales Manager. London.\nEarly Adopter • Discerning • Adventurous • Foodie\nMike is a big foodie who craves adventure. He often spends weekends away with friends travelling to cool cities and music festivals where he enjoys discovering new food & drink brands. He is an early adopter when it comes to new products but is likely to stay loyal to a brand and recommend to friends based off his experience.",
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