{
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  "documentTitle": "See the pitch deck best friends used to raise $675K for tequila brand",
  "authorId": "Pitchdecks",
  "authorName": "Pimentae",
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  "slideType": "traction",
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  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a grid of social media screenshots on the left and performance metrics/logos on the right.",
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      "text": "Anissa Kermiche, Mob, Thursday, Wild, Amazon, Free Soul, PrettyLittleThing, Harlequins",
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      "text": "sales: 500",
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      "kind": "paragraph",
      "text": "March 2021, we launched with an influencer gifting campaign, hand delivering bespoke hampers. With £0 spend , 100% of influencers posted organically, delivering 500 sales in 4 weeks, growing our social following by 300%.",
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      "text": "GIFTED 53, POSTS 58, REACH 23M, SPEND £0",
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      "text": "BRAND PARTNERSHIPS",
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "314fb53e-9bb1-4c41-b89e-d6d55e863b48",
      "evidence": "The traction and milestones are presented in a way that implies a quick win and big bet",
      "position": 1,
      "objective": "What are the key milestones and traction of Pimentae?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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