{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 8,
  "pageCount": 16,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a high-contrast yellow background typical of early Snapchat marketing materials.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-43d583d300a8/8",
  "deckHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "3X likelihood that a Snapchatter who watched the ad saw the movie",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9003-431ed22a6fc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.18,
        "y": 0.84
      },
      "kind": "metric",
      "text": "93% of Snapchatters exposed to the ad liked or loved it.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b383e45-6744-426a-b4f3-924d6bde35f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.51,
        "y": 0.23
      },
      "kind": "metric",
      "text": "3X likelihood that a Snapchatter who watched the ad saw the movie",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e01c8899-7ed7-40c9-ae46-e79cf1061606",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "conversion likelihood: 3X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9003-46e2d899c2f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.18,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "The biggest April opening of all time.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac5a2736-a1ba-4c31-a745-6bbcd59f6f4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.51,
        "y": 0.74
      },
      "kind": "source-note",
      "text": "Source: Millward Brown Digital in partnership with Snapchat",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bfde8a0-e6ae-4bf4-a976-f575349b99d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.18,
        "y": 0.105
      },
      "kind": "title",
      "text": "Ads that Work Furious 7",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dfc89f6-e401-4396-b682-6f2c2eacd396",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 7,
      "beatId": "49621bf9-d888-4895-8e25-baff749ecb22",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck showcases effective advertising solutions and testimonials that create desire to partner with Snapchat",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c8f3fd73-fee1-4617-8639-c26d9f35a5a2",
      "evidence": "The deck explains Snapchat's unique advertising solutions and benefits",
      "position": 1,
      "objective": "Why is Snapchat an effective platform for advertising?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}