{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 7,
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  "slideType": "segmentation",
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  "nDataPoints": 5,
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  "slideHref": "/slides/019dd923-605d-726d-81a5-43d583d300a8/7",
  "deckHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8",
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      "kind": "chart",
      "text": "13 to 17 year-olds: 26%, 18 to 24 year-olds: 37%, 25 to 34 year-olds: 23%, 35 to 54 year-olds: 12%, 55+ year-olds: 2%",
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      "text": "User age distribution: 37%",
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      "text": "Source: Snapchat internal data",
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      "text": "A young audience.",
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      "text": "Snapchat Monthly U.S. Users",
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      "evidence": "User age distribution: 37%",
      "confidence": 0.7
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck explains Snapchat's unique advertising solutions and benefits",
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      "objective": "Why is Snapchat an effective platform for advertising?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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