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  "notes": "Uses social proof to validate the platform's unique selling points: vertical video, engaged audience, and curated context.",
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      "text": "Curated Context: \"[Snapchat] offers something unique in the world of mostly-broadcast, feed-centric social media—intimacy at scale.\"",
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      "text": "The Best Mobile Video Platform: \"The whole notion of turning your phone on its side to watch a video is awkward and a bit of a hassle... Our findings have convinced us that we need to move even more aggressively to develop vertical content.\"",
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      "text": "Snapchatters: \"They have a massive audience that's passionate and engaged, but it's not one that CNN is reaching on a day-to-day basis.\"",
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      "text": "Why Brands Love Snapchat",
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