{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "big_number",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-43d583d300a8/3",
  "deckHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "2+ Billion video views every day on Snapchat.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9002-56cfbf79071c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24d84b97-9bdd-4638-9e5a-cd0c36ba2d3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.48,
        "y": 0.13
      },
      "kind": "metric",
      "text": "2+ Billion",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac8a09b5-54a6-4973-84c8-25c41343ca70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Daily video views: 2+ Billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9002-5a100ffdc82a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "video views every day on Snapchat.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27da04bb-f43c-4a41-8302-7770257ed9d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.48,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Source: Snapchat internal data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff6f8ee5-057a-46a2-9f34-a06683d653af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 2,
      "beatId": "b54d2a22-727e-4295-9b4d-e375bf2887b1",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck presents traction and key messages that build interest in Snapchat's advertising capabilities",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "131a1843-f3a9-4e6a-bae7-326ab7eabc09",
      "evidence": "The deck presents data on Snapchat's user demographics and usage patterns",
      "position": 0,
      "objective": "What are the key demographics and usage patterns of Snapchat users?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.7,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}