{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
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      "text": "Donut chart showing >60% market share",
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      "text": "Market penetration: 60%",
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      "text": "Derived from Sources: U.S. Census—Projections of the Population by Sex and Age for the United States: 2015 to 2060; comScore mobiLens February 2015; Snapchat internal data",
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      "kind": "title",
      "text": "More than 60% of U.S. 13 to 34 year-old smartphone users are Snapchatters.",
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      "beatName": "Interest",
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      "evidence": "The deck presents traction and key messages that build interest in Snapchat's advertising capabilities",
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      "confidence": 0.8,
      "parentBeatName": "Complication",
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  "loops": [
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      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "131a1843-f3a9-4e6a-bae7-326ab7eabc09",
      "evidence": "The deck presents data on Snapchat's user demographics and usage patterns",
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      "objective": "What are the key demographics and usage patterns of Snapchat users?",
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