{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 16,
  "pageCount": 16,
  "prevPage": 15,
  "nextPage": null,
  "slideType": "appendix",
  "function": "other",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a high-contrast yellow background typical of early Snapchat branding.",
  "elementsJson": [
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-43d583d300a8/16",
  "deckHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "What kind of metrics does Snapchat offer on the effectiveness of ads? In addition to a robust set of first-party post-campaign metrics, we work closely with industry-leading measurement partners.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "547065e0-d464-4332-b94f-c3ec563c8442",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "list",
      "text": "So I have to re-cut my ad for Snapchat? We realize re-cutting your ads is an investment, but it's worth it. 3V ads can perform up to nine times better than letterboxed mobile ads.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7224c2a9-d958-423a-a0da-7dc40cad1646",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.88
      },
      "kind": "list",
      "text": "Who is the Snapchat audience? Nearly 100 million Snapchatters use the app every day—and they are super engaged. Over 60% of people who use Snapchat daily create content every day!",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f9b74d3-5dc4-4e05-9bfb-45730bfecd5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "Why doesn't Snapchat offer ad targeting? We offer targeting in a way that also promotes the privacy of Snapchatters. Depending on an advertiser's campaign goals, ads on Snapchat can be targeted by Live Story program, Discover Channel, location, and/or gender.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86da9f00-5e2e-4b59-9deb-18afb09aad08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "list",
      "text": "Where do 3V ads appear? 3V ads appear inside premium and curated contexts. On Discover, 3V ads appear in the context of rich media content from our partners.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8899e08-0c3e-4a59-8917-75e837b9b72d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "FAQ",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77ea0772-110a-48a0-94d4-544efd3389cc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 13,
      "beatId": "bf13eac3-8150-4516-bf3e-ea313ce2bf1e",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck encourages action with a clear call to partner with Snapchat and provides additional information to support the decision",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}