{
  "docId": "019dd923-605d-726d-81a5-43d583d300a8",
  "docSlug": "bi-08046a10b045ed6e",
  "documentTitle": "Snapchat advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Snapchat",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 14,
  "pageCount": 16,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a simple visual contrast between a TV icon and a smartphone icon to represent the shift in media consumption.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-43d583d300a8/14",
  "deckHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-43d583d300a8#slide-14",
  "components": [
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        "h": 0.25,
        "w": 0.2,
        "x": 0.68,
        "y": 0.37
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      "kind": "image",
      "text": "TV and Smartphone icon",
      "attrs": null,
      "subkind": "illustration",
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    {
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      "kind": "metric",
      "text": "viewership multiplier: 8X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "kind": "source-note",
      "text": "Source: Snapchat Internal data; Nielsen NPOWER. C3. 11/17/2014 - 02/28/2015",
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      "kind": "title",
      "text": "Up to 8X U.S. 13 to 34 year-olds view Live Stories vs. TV for similar events",
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  "metrics": [],
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  "arcBeats": [
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      "beatId": "bf13eac3-8150-4516-bf3e-ea313ce2bf1e",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The deck encourages action with a clear call to partner with Snapchat and provides additional information to support the decision",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  ],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "f7df866f-1b0b-4c3a-8d35-fdb4632fa82a",
      "evidence": "The deck presents data on the effectiveness of Snapchat's advertising solutions and the current market trends",
      "position": 2,
      "objective": "Why is now the right time to advertise on Snapchat?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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