{
  "docId": "019dd923-605d-726d-81a5-3891f7ad69d4",
  "docSlug": "bi-315f378c091006db",
  "documentTitle": "Lemu: Startup linking conservation projects with funders lands $8m",
  "authorId": "Pitchdecks",
  "authorName": "Lemu",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 14,
  "pageCount": 30,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The use of the inverted question mark (¿) and the red question mark (?) emphasizes the urgency or critical nature of the 'Why'.",
  "elementsJson": [
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  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-3891f7ad69d4/14",
  "deckHref": "/decks/019dd923-605d-726d-81a5-3891f7ad69d4",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-3891f7ad69d4.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-3891f7ad69d4#slide-14",
  "components": [
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      "bbox": {
        "h": 0.1,
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        "y": 0.45
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      "kind": "title",
      "text": "¿Why?",
      "attrs": null,
      "subkind": "headline",
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      "confidence": null,
      "componentId": "00304e74-2ab3-4cf5-8165-09cffe096b73",
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  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 14,
      "beatId": "accc5b5e-b73e-481f-a374-d992000a0692",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The deck presents a why-now section on page 14.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 14,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "605f1340-2fd2-4cae-9287-ca8c0eb03758",
      "evidence": "The deck presents a clear why-now section.",
      "position": 0,
      "objective": "Explain why Lemu's solution is needed now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}