{
  "docId": "019dd923-605d-726d-81a5-26dbef9c4493",
  "docSlug": "bi-6312472097ddfd0a",
  "documentTitle": "Sex advice startup Blueheart used this pitch deck to win $1 million",
  "authorId": "Pitchdecks",
  "authorName": "Blueheart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.802,
  "pageNumber": 12,
  "pageCount": 13,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 12,
  "notes": "The chart uses bubble size to represent the relative scale of investment funding for each company.",
  "elementsJson": [
    "bubble_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-26dbef9c4493/12",
  "deckHref": "/decks/019dd923-605d-726d-81a5-26dbef9c4493",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-26dbef9c4493.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-26dbef9c4493#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "chart",
      "text": "Bubble chart showing companies: Hims ($197m), Teladoc ($179m), Ro ($176m), Calm ($143m), Talkspace ($107m), Headspace ($75m), Maven ($42m), Woebot ($8m), Dipsea ($5.5m), Betterhealth ($5m), Youper ($3.5m), Wysa ($1.3m), Emjoy ($1.0m), Spill ($800k)",
      "attrs": null,
      "subkind": "bubble",
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      "componentId": "2429b699-56cf-4330-a9af-414164b8d0d0",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Funding: $197m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a416-4d0375566ae7",
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    {
      "bbox": {
        "h": 0.12,
        "w": 0.5,
        "x": 0.48,
        "y": 0.78
      },
      "kind": "title",
      "text": "INVESTMENT HISTORY IN WELLNESS & THERAPY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd57f4e2-89e9-47cd-9f74-e6b9f29e555a",
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    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 13,
      "from": 11,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "11341c1d-f321-4318-882d-c0c03696f142",
      "evidence": "The thesis headline on page 11 and the closing ask on page 13 imply a golden circle structure.",
      "position": 1,
      "objective": "Why is Blueheart's approach to therapy the future?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
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  "locked": true
}