{
  "docId": "019dd923-605d-726d-81a5-0b14357c6be4",
  "docSlug": "bi-c034b4dadeb3c409",
  "documentTitle": "See the pitch deck Theranica used for a $25 million Series C",
  "authorId": "Pitchdecks",
  "authorName": "Theranica",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 22,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a 'Before-After' framing to contrast the negative side effects of pills with the benefits of the new technology.",
  "elementsJson": [
    "headline_text",
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-0b14357c6be4/5",
  "deckHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Transition from traditional pills to modern neuromodulation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84e2d351-f356-473b-bb21-340720b247a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "image",
      "text": "Person taking a pill",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e1e2711-61e7-45b1-ae00-2bdf7cd5164c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "image",
      "text": "Person using wearable device",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dea6c87a-4fe7-4824-9013-9f00f8339a5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "list",
      "text": "Pills: Systemic side effects, risk of drug abuse, medication overuse headache, addiction",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9f4469f-1928-4f1b-a750-6824cad15fc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.75
      },
      "kind": "list",
      "text": "Remote Electrical Neuromodulation: Drug-free, low rate of only local side effects, no risk of abuse/overuse, no addiction",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6abed34-0f8a-45d5-8b73-a7842a9225ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "To a novel modern approach",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09ff9453-df64-480c-a3e0-64def5d2daf4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "From the traditional approach",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e489f17-6990-411a-b7ba-6cbc058446db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "Harnessing advanced neuroscience discoveries for high efficacy migraine treatment",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83de85b2-e61e-4e04-971f-019db6bbc27b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "58a32740-d57a-4573-b79f-90ec44b7d045",
      "evidence": "Transition from traditional pills to modern neuromodulation",
      "confidence": 0.5
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1fbf5239-e1fd-4c46-a447-f89aeea644ba",
      "evidence": "From traditional pills to modern neuromodulation",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "4bac0bf8-a0ab-4dd8-8090-3775897df976",
      "evidence": "Contrasts the 'traditional approach' (problematic) with the 'novel modern approach' (solution).",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 1,
      "beatId": "e8eeeda5-4224-4cc3-a5f2-a67e0b6689e6",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Setup",
      "beatSlug": "setup",
      "evidence": "The deck sets up the company and market context",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 14,
      "from": 5,
      "beatId": "eeab2ed6-c433-4b01-b5e5-4874e72da53b",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "The deck presents evidence and data to support the solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "45412f7d-a3d6-4701-935b-ced450dc2d08",
      "evidence": "The deck mentions evidence-based cost savings",
      "position": 0,
      "objective": "Highlight the cost of not using Theranica's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f86ab2e5-ee72-497c-8f42-28187d41914c",
      "evidence": "The deck presents the company's mission and solution",
      "position": 1,
      "objective": "Explain why Theranica's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}