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  "docSlug": "bi-c034b4dadeb3c409",
  "documentTitle": "See the pitch deck Theranica used for a $25 million Series C",
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  "authorName": "Theranica",
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  "notes": "Uses a specific persona (Jessica Smith) to anchor the financial argument.",
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      "kind": "callout",
      "text": "Annual cost to plan reduced from $12,864 to $4,800 (~$8,000 savings!)",
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      "text": "Case study: Jessica Smith, a 34-year-old teacher from Ohio, suffers from 8 migraine attacks per month, causing her to miss two workdays each month. Jessica cannot tolerate generic triptans. For acute migraine treatment, she used 8 pills of Nurtec ODT per month: $134/treatment*, $1,072/month.",
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      "text": "After shifting to Nerivio: At 8 migraines a month, with Nerivio ($50/treatment*), her monthly cost to plan went down to $400. Annual cost to plan reduced from $12,864 to $4,800 (~$8,000 savings!)",
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      "kind": "list",
      "text": "Extrapolating to 1,000 \"Jessicas\" (and their teen daughters): Annual cost to plan reduced from $13M to $5M, reflecting $8M cost savings on acute meds",
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      "text": "Annual cost savings: $8,000",
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      "text": "* All prices are WAC, before rebate",
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      "kind": "title",
      "text": "Evidence-based cost savings to plan for acute treatment",
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      "evidence": "list/bullet: After shifting to Nerivio: At 8 migraines a month, with Nerivio ($50/treatment*), her monthly cost to plan went down to $400",
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      "evidence": "The deck mentions evidence-based cost savings",
      "position": 0,
      "objective": "Highlight the cost of not using Theranica's solution",
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