{
  "docId": "019dd923-605d-726d-81a5-0b14357c6be4",
  "docSlug": "bi-c034b4dadeb3c409",
  "documentTitle": "See the pitch deck Theranica used for a $25 million Series C",
  "authorId": "Pitchdecks",
  "authorName": "Theranica",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 19,
  "pageCount": 22,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a flow-chart style diagram to map communication channels to specific target audiences.",
  "elementsJson": [
    "process_diagram",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-0b14357c6be4/19",
  "deckHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4#slide-19",
  "components": [
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      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Flow diagram showing Theranica reaching patients via media and providers via reps/publications/events.",
      "attrs": null,
      "subkind": "process",
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        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "list",
      "text": "Failure on drugs: no efficacy, intolerability, contra-indication, risk of drug-drug interaction; Adolescents; Risk of medication overuse headache; Active women and men who cannot afford being drowsy; Prefer a drug-free lifestyle; Pregnant women",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
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      "componentId": "182f1e06-e2db-445a-8709-4d9d5c33fdb3",
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    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.2,
        "y": 0.05
      },
      "kind": "title",
      "text": "Focus on target providers\nAwareness among target patient sub-populations",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9207d24f-6924-4cc3-b17d-636c7cf6687f",
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  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "86034f5f-8f84-47fd-ae79-3cb2996ea3a6",
      "evidence": "list/bullet: Failure on drugs: no efficacy, intolerability, contra-indication, risk of drug-drug interaction",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
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      "matchId": "872615cb-760b-4998-bea0-3a28b21c9cf7",
      "evidence": "The slide maps communication channels to specific target segments.",
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  ],
  "arcBeats": [
    {
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      "from": 15,
      "beatId": "ae0e0b85-8580-4970-abfd-bc314147ab0c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Development",
      "beatSlug": "development",
      "evidence": "The deck discusses the competitive landscape and roadmap",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "45412f7d-a3d6-4701-935b-ced450dc2d08",
      "evidence": "The deck mentions evidence-based cost savings",
      "position": 0,
      "objective": "Highlight the cost of not using Theranica's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f86ab2e5-ee72-497c-8f42-28187d41914c",
      "evidence": "The deck presents the company's mission and solution",
      "position": 1,
      "objective": "Explain why Theranica's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}