{
  "docId": "019dd923-605d-726d-81a5-0b14357c6be4",
  "docSlug": "bi-c034b4dadeb3c409",
  "documentTitle": "See the pitch deck Theranica used for a $25 million Series C",
  "authorId": "Pitchdecks",
  "authorName": "Theranica",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 22,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 24,
  "notes": "The table highlights specific clinical trial metrics (Pain free 2h, Pain relief 2h, Sustained Pain Relief) and uses red text to highlight potential disadvantages or non-significant results.",
  "elementsJson": [
    "comparison_table",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-0b14357c6be4/15",
  "deckHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-0b14357c6be4#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Pain relief 2h: 67%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b3-77ee-88e4-72c9531884b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "*Not statistically significant",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc37ab3-4e9c-4f7e-b9cb-da76cf66bf84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "table",
      "text": "Comparison matrix of Nerivio, Cefaly, Gammacore, and Relivion across 10 rows of attributes.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00032533-389d-4003-a07f-54786c7d28d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.02
      },
      "kind": "title",
      "text": "Competitive landscape - Devices",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d629d8f-f455-4cde-b3ad-f4998091a5fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "eb9c5d87-1c39-4218-9695-a50958e6e78e",
      "evidence": "Competitive landscape - Devices with comparison matrix",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "comparison_table",
      "slug": null,
      "matchId": "f665aff4-692e-4c41-a332-abac28d020eb",
      "evidence": "The slide is structured as a feature-by-feature comparison matrix of competitors.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 19,
      "from": 15,
      "beatId": "ae0e0b85-8580-4970-abfd-bc314147ab0c",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Development",
      "beatSlug": "development",
      "evidence": "The deck discusses the competitive landscape and roadmap",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "45412f7d-a3d6-4701-935b-ced450dc2d08",
      "evidence": "The deck mentions evidence-based cost savings",
      "position": 0,
      "objective": "Highlight the cost of not using Theranica's solution",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 22,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f86ab2e5-ee72-497c-8f42-28187d41914c",
      "evidence": "The deck presents the company's mission and solution",
      "position": 1,
      "objective": "Explain why Theranica's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}