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  "documentTitle": "See the pitch deck Humming Homes used to raise $7.9 million",
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  "authorName": "Humming Homes",
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  "notes": "Uses a maze metaphor to represent the complexity of the current customer experience.",
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      "kind": "list",
      "text": "Where do I find? Internet search, making calls, WoM",
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      "text": "Done correctly? Assumptions, limited confirmation",
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      "kind": "list",
      "text": "How to diagnose? Self diagnosis, visible breakage, youtube videos",
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      "kind": "list",
      "text": "How do I vet? 5 stars, Yelp, Google",
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      "kind": "list",
      "text": "How can I pay? Paper check, random invoices, old payment portals",
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      "text": "Traditional Solutions Create A Maze Of Challenges",
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      "kind": "title",
      "text": "HOW IT'S DONE TODAY",
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      "evidence": "Visualizes the steps a customer takes and the pain points at each stage.",
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      "evidence": "The deck presents a clear vision and mission for Humming Homes",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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