{
  "docId": "019dd923-605d-726d-81a4-fcf1b9e4584c",
  "docSlug": "bi-82ab9d0fc03f1167",
  "documentTitle": "See the pitch deck Humming Homes used to raise $7.9 million",
  "authorId": "Pitchdecks",
  "authorName": "Humming Homes",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 4,
  "pageCount": 13,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses a three-column layout with illustrations to represent distinct problem areas.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-fcf1b9e4584c/4",
  "deckHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "66% of households today now dual-income, new homeowners just don't have the time to do things the traditional way",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb84-703f-9bec-681b8f5f9074",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "image",
      "text": "Illustration of confused person",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "355aba7f-77e5-4ced-a54c-8bd883ac521b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.09,
        "y": 0.25
      },
      "kind": "image",
      "text": "Illustration of stressed person",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f1db6cd-3a5a-4f23-bbe3-794137855a02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.23,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "image",
      "text": "Illustration of busy person",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb4317b5-3d7d-41f5-accd-165248ac8630",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of dual-income households: 66%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb84-703f-9bec-6e840d3666f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.68,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "66% of households today now dual-income, new homeowners just don't have the time to do things the traditional way",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "277b36d8-021d-4377-b58f-95eb9ed301cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.38,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "On top of that, the process to get anything done around the house is opaque and offline",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bad3417b-45f9-40af-8666-9c28313cf836",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.09,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Renting to buying is a rude awakening (maintenance is 1%-2% of home value) - both stressful & expensive",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cba19f8f-b194-4cee-8764-66981c6ede6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.78,
        "x": 0.11,
        "y": 0.14
      },
      "kind": "title",
      "text": "First-time Home Buyers Are Ill-Equipped to Manage A Home",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b977342-9556-4210-bf8b-4554645a0441",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.44,
        "y": 0.08
      },
      "kind": "title",
      "text": "THE PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91c78a71-b30e-4333-9890-093d2dfbd240",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2b8c965f-2f1c-4625-99c7-6627ab90cf36",
      "evidence": "Renting to buying is a rude awakening (maintenance is 1%-2% of home value) - both stressful & expensive",
      "confidence": 0.6
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "cd0368f3-324d-4259-a11d-e06912d28d8a",
      "evidence": "66% of households today now dual-income, new homeowners just don't have the time to do things the traditional way",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "4e05b621-3b66-4c82-83c9-b86c903850db",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4-5 present the problem and pain points",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e9a52946-7df0-4583-bc96-039a5c14bcec",
      "evidence": "The deck presents a clear vision and mission for Humming Homes",
      "position": 1,
      "objective": "Why does Humming Homes exist, and how will it change the world?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}