{
  "docId": "019dd923-605d-726d-81a4-fcf1b9e4584c",
  "docSlug": "bi-82ab9d0fc03f1167",
  "documentTitle": "See the pitch deck Humming Homes used to raise $7.9 million",
  "authorId": "Pitchdecks",
  "authorName": "Humming Homes",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "customer_journey",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": "The slide uses a persona-based approach to define the 'Modern Homeowner' target market.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "callout_box",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-fcf1b9e4584c/3",
  "deckHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-fcf1b9e4584c#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Early Adopters Majority Mobile Users 2+ IoT Devices",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb84-703f-9bec-2b007c701a5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.75,
        "y": 0.55
      },
      "kind": "image",
      "text": "Family illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "61490885-847e-492c-abf9-3a24c5e05172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.15,
        "y": 0.6
      },
      "kind": "list",
      "text": "Early Adopters, Majority Mobile Users, 2+ IoT Devices",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "661e22ca-c82b-4a90-ad61-6448bd658335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.45,
        "y": 0.35
      },
      "kind": "metric",
      "text": "8/10 Previously renting in urban center",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29434513-b1e0-44ca-a398-508e26e03632",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.62,
        "y": 0.35
      },
      "kind": "metric",
      "text": "65% First-time homebuyer 'Owned 0-4 years'",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80bd9449-a1ba-44b3-adb7-f8c60e2a79ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.28,
        "y": 0.35
      },
      "kind": "metric",
      "text": "72% Percentage Dual-Income Household",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c31539ba-4ede-4604-9edd-7629442fac34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.15,
        "y": 0.35
      },
      "kind": "metric",
      "text": "39 Age Range",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f87becf6-47f9-4557-9404-feab5bd4c87a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Dual-Income Household: 72%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb84-703f-9bec-2d846cc1e28c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.75,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Mrs. & Mr.: Ages 34 & 40, Children: 1 Daughter, 1 Son, Occupations: Tech Exec & Physician",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b096641-94ca-49a5-a208-2463b60ecceb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "title",
      "text": "Reinventing Home Management For The Modern Homeowner",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3e5092e-343d-427c-9d91-5349d5a15ee7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "403ff111-54fb-49d5-9c7d-bffa1fb21c80",
      "evidence": "Mrs. & Mr.: Ages 34 & 40, Children: 1 Daughter, 1 Son, Occupations: Tech Exec & Physician",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "8fdf83f9-522d-4b3d-9c03-e2a54bb593f3",
      "evidence": "The slide defines a specific target customer profile with demographics and behavioral traits.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 13,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e9a52946-7df0-4583-bc96-039a5c14bcec",
      "evidence": "The deck presents a clear vision and mission for Humming Homes",
      "position": 1,
      "objective": "Why does Humming Homes exist, and how will it change the world?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}