{
  "docId": "019dd923-605d-726d-81a4-f835a73469e1",
  "docSlug": "bi-0af1463e5bb5c857",
  "documentTitle": "See this cognitive-testing startup's $10 million Series B pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "BrainCheck",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a three-column structure to contrast proper vs improper diagnosis and provide a concrete example of market size and current traction.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-f835a73469e1/8",
  "deckHref": "/decks/019dd923-605d-726d-81a4-f835a73469e1",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-f835a73469e1.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-f835a73469e1#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We are actively working on a pilot with a National Payor and a similar EARLY DETECTION pilot with UPMC",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-8700-b8df613cf5a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.36,
        "y": 0.44
      },
      "kind": "list",
      "text": "DSM-V CRITERIA FOR DIAGNOSIS OF DEMENTIA requires documentation of impairment in at least two cognitive domains. CMS HAS LEVIED FINES against providers submitting codes without sufficient documentation to support diagnoses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4631033f-f3bb-4246-b7ce-a7cdfec8001e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.69,
        "y": 0.44
      },
      "kind": "list",
      "text": "20m covered lives, 7m seniors (1/3), 700k with dementia (10%), 450k undiagnosed, $4,000 revenue per diagnosis, $1.8b risk adjustment oppy. We are actively working on a pilot with a National Payor and a similar EARLY DETECTION pilot with UPMC",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ed10947-f1ac-4ebc-b50b-0ac03cec8c67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.3,
        "x": 0.03,
        "y": 0.44
      },
      "kind": "list",
      "text": "DEMENTIA WAS RECENTLY ADDED TO THE MEDICARE RISK ADJUSTMENT MODEL adding $4,000 per diagnosed member per year to capitated payments. LEADING RISK-BASED PROVIDERS have already started doing dementia screening for every Medicare Advantage patient",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff7f7d7f-a5da-4244-92ed-a66910910871",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "risk adjustment opportunity: $1.8b",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-8700-befc75db291d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.84,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "paragraph",
      "text": "We also help medicare advantage and value-based care systems add billions via risk adjustment and improved quality. Our pilots will become $multi-million deals",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4248aa26-e96e-4e38-9521-740611511f0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.83,
        "y": 0.03
      },
      "kind": "title",
      "text": "Traction - Payors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abd4045d-c4a0-4f5e-a6da-74aad0e3a184",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "d5a6ca79-5ef8-4b6e-b9ba-6e6d435687b8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Slides 7-9 showcase traction.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 7,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "631a8bda-47df-4735-8291-0309d0d986fc",
      "evidence": "The traction slides show early successes.",
      "position": 1,
      "objective": "Demonstrating early wins and potential for growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}