{
  "docId": "019dd923-605d-726d-81a4-f0138d367925",
  "docSlug": "bi-0c6ac150da0272db",
  "documentTitle": "Section4 raised $30 million with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Section4",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 6,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a nested rectangle visualization to represent market segmentation.",
  "elementsJson": [
    "headline_text",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-f0138d367925/4",
  "deckHref": "/decks/019dd923-605d-726d-81a4-f0138d367925",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-f0138d367925.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-f0138d367925#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.7
      },
      "kind": "callout",
      "text": "x $1,285 average spend on employee upskilling =$14B Market",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79286c62-57fe-4b97-8eef-eccd8dd896c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Nested rectangles representing market segments",
      "attrs": null,
      "subkind": "funnel",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1aa7391-2b77-4b19-bcec-34f1d1c2aad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.2,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "list",
      "text": "74M Business knowledge workers(1)\n23M Manager + above(1)\n19M Lack key strategic skills(1)\n11M With motivation to learn(2)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66d0e167-8866-49af-be4e-f80e99492562",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $14B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe7-769a-8702-c62bbb490bdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "(1) Section4 analysis of LinkedIn. Note: English-first includes US, UK, Canada, Australia (these regions make up 80% of current students). (2) 58% of employees according to \"Future of Jobs 2020,\" World Economic Forum.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c324f74c-5388-4adf-acce-a2afb4f1aeeb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Massive, Underserved Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52453320-4f3d-4064-9264-64fc488fc1f9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "443d4b66-a57e-4283-9d3f-fd3fac5b9d9c",
      "evidence": "Nested rectangles representing market segments",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "2e73e9e5-bd87-4280-8e97-967441969f1f",
      "evidence": "The slide uses a nested rectangle approach to show the narrowing of a market segment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "149d9f73-e10b-448c-af0a-723ec95940dd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 3-4: Market Sizing",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}