{
  "docId": "019dd923-605d-726d-81a4-ecc72d477558",
  "docSlug": "bi-563742c249d9438f",
  "documentTitle": "Rootine: personalized nutrition startup raises $10 million",
  "authorId": "Pitchdecks",
  "authorName": "Rootine",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 29,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide uses a split-layout design with a testimonial on the left and key performance metrics on the right.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "headshot",
    "quote_block",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-ecc72d477558/18",
  "deckHref": "/decks/019dd923-605d-726d-81a4-ecc72d477558",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-ecc72d477558.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-ecc72d477558#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Keith",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6651ec01-c0b1-42cb-9104-bbe6a86424f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.3
      },
      "kind": "metric",
      "text": "80% Better health",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5672ccc7-1953-49ed-80be-824b6a0c1ff0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.7
      },
      "kind": "metric",
      "text": "55% Better Energy",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9048417a-0b51-45c8-8fcb-ccb65eae273b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.68,
        "y": 0.5
      },
      "kind": "metric",
      "text": "65% Lower Stress",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5079eb2-66ba-4994-aa40-790f6d92e0a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "member health improvement: 80%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c09-06c4de28ecf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.55,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "quote",
      "text": "Very happy with the results I've seen from the Rootine program... My blood work results have improved and I have a better overall feeling of well-being.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "651f5f28-acca-4915-865f-c3b988798ae9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Very happy with the results I've seen from the Rootine program... My blood work results have improved and I have a better overall feeling of well-being. - Keith, Verified Rootine Member",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-b66a-728d-8c09-02b4822d4702",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.8,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "*based on self-reported member results and internal analysis",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1f17a51-8bac-4554-8709-c7b7c0935b2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "1000s members experience real health benefits",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "511a208d-4843-4979-883c-a43375041cd8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ab7e8514-9369-4ec1-bfb4-0fc34e95de72",
      "evidence": "The slide features a testimonial from a satisfied member, providing social proof of the solution's effectiveness.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}