{
  "docId": "019dd923-605d-726d-81a4-b03f1cb6b034",
  "docSlug": "bi-7e02751a989b35a0",
  "documentTitle": "Pitchdeck: Adtech startup Rembrand raises $8 million in seed round",
  "authorId": "Pitchdecks",
  "authorName": "Rembrand",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 10,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a three-point list to justify the shift in advertising mediums.",
  "elementsJson": [
    "action_title",
    "icon_grid",
    "bullet_list",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-b03f1cb6b034/2",
  "deckHref": "/decks/019dd923-605d-726d-81a4-b03f1cb6b034",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-b03f1cb6b034.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-b03f1cb6b034#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "66% People Skip Interruptive Ads",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a2b-d199e0b15cf7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.485,
        "w": 0.335,
        "x": 0.05,
        "y": 0.515
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87333409-697d-465b-89e3-d1caa75197ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "list",
      "text": "66% People Skip Interruptive Ads. search & social created native formats that wasn't disruptive to users",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3abaae5f-7797-47cf-944d-16a996a5873e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.7
      },
      "kind": "list",
      "text": "New mediums get native formats. Search had sponsored listings & social had sponsored posts",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d3c88d1-1fbf-4725-ab5e-be2249ecf275",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "list",
      "text": "In 2024 time with digital video > TV. Average person spending 100 min per day watching videos (short form)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "702534c2-1bc2-42ac-a19f-7b46c386e51f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "time spent: 100 min",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a2b-d401be0e0f72",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Ad dollars follow time spent",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c09f0723-46fd-496d-91ad-f469c29eaec0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "005d8264-386e-40f7-afed-2eea134f8483",
      "evidence": "Uses historical precedent of search and social advertising to justify current shift to digital video.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "d63b3a79-a3d5-4ba5-89e1-093e83a64570",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "identifies market need and sizing",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "43488202-acfe-44d7-bc30-cb1727743c6b",
      "evidence": "slide 2 sets the urgency",
      "position": 0,
      "objective": "Why now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}