{
  "docId": "019dd923-605d-726d-81a4-acf400683950",
  "docSlug": "bi-4a3f0d72fb082465",
  "documentTitle": "Reid Hoffman Startup Advice and LinkedIn Series B Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "LinkedIn",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 7,
  "pageCount": 40,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "This is an early LinkedIn pitch deck slide from 2004.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-acf400683950/7",
  "deckHref": "/decks/019dd923-605d-726d-81a4-acf400683950",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-acf400683950.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-acf400683950#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Detect fraud by looking at network of transactions between users",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e54-a552dff1405a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.12,
        "x": 0.51,
        "y": 0.41
      },
      "kind": "image",
      "text": "PayPal logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "477f164c-8676-4725-8881-2f2b9525ab79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.1,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "image",
      "text": "Citi logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "789a423f-28a8-4271-819f-cec6e87fa0a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.94,
        "x": 0.03,
        "y": 0.28
      },
      "kind": "list",
      "text": "Online Payments 1.0: Citibank et al vs Online Payments 2.0: PayPal",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2fdd84d2-abea-455b-9815-481a5448174c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.51,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Detect fraud by looking at network of transactions between users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a9e9085-1a03-47ec-b452-1147727ac4ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.05,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Detect fraud by looking at each individual's behavior in isolation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8d9d75d1-4ecf-4603-9efe-94bb813d8d58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "PayPal: Online Payments 2.0",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0dfe6112-1daa-464b-bae5-295db0d3c978",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "b929fa7f-85bb-4744-97c0-a4d4bd54ce61",
      "evidence": "Side-by-side comparison of 1.0 vs 2.0 models",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "78b69726-6b5a-4abd-aaa2-03f7edc339ba",
      "evidence": "Slides 3-9 present the benefits of LinkedIn's network-based approach",
      "position": 0,
      "objective": "Why LinkedIn's network-based approach is superior",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}