{
  "docId": "019dd923-605d-726d-81a4-acf400683950",
  "docSlug": "bi-4a3f0d72fb082465",
  "documentTitle": "Reid Hoffman Startup Advice and LinkedIn Series B Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "LinkedIn",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 36,
  "pageCount": 40,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "team_bio",
  "function": "cite_precedent",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "This is a classic 'social proof' slide from the early LinkedIn pitch deck.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-acf400683950/36",
  "deckHref": "/decks/019dd923-605d-726d-81a4-acf400683950",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-acf400683950.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-acf400683950#slide-36",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "LinkedIn Series A $4.7 Million November 2003",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e57-fe2a2784bd65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "image",
      "text": "Sequoia Capital",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "647d10a2-b7e0-4d60-ad65-64af02a3981f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "list",
      "text": "Reid Hoffman, Mark Kvamme, Rob DeSantis, and additional angel investors including Peter Thiel, Marc Andreessen, Joe Kraus, Andrew Anker, and Gil Penchina.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4b3577a-f341-4890-932b-9b06398116f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "metric",
      "text": "LinkedIn Series A $4.7 Million November 2003",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a23cf077-c399-423a-b3fd-24e4913508d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Board and Other Investors Are Sequoia and Top-Tier Angels",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e295bb4c-5df5-44af-b1ac-cb761ad8f960",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4e5dd551-6253-48c9-97a6-897077c2e442",
      "evidence": "Board and Other Investors Are Sequoia and Top-Tier Angels",
      "confidence": 0.7
    },
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "c620b8c3-27f0-4f2f-8d41-8c7e46b3fc9b",
      "evidence": "Sequoia Capital",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "277257e0-7f7e-4f20-b286-bc3f0f8c0904",
      "evidence": "Leveraging high-profile board members and investors to build credibility.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 36,
      "from": 35,
      "beatId": "09b33048-017b-4322-939e-e5651e248516",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 35-36 present the team and board",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}