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  "documentTitle": "Reid Hoffman Startup Advice and LinkedIn Series B Pitch Deck",
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  "notes": "The chart highlights the 'Search' segment growth within the broader online advertising market.",
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      "kind": "callout",
      "text": "LinkedIn InLeads improves on Google AdWords model: Info on searcher, Focused white-collar demographic ($2-$50 CPC vs. $0.35 CPC for unfocused demographic), Ability to monetize CPM, CPC, and leads",
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      "text": "Online advertising markets ($ Millions)",
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      "text": "Online advertising market size: $9,082",
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      "kind": "source-note",
      "text": "Sources: PriceWaterhouseCoopers, Goldman Sachs August 2004 CONFIDENTIAL",
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      "text": "1. Market for InLeads: Search Advertising Is Large and Growing Fast",
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