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  "documentTitle": "Reddit's New Ad Sales Pitch Deck",
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  "authorName": "Reddit",
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  "notes": "Uses a medieval/parchment aesthetic to frame the market opportunity as a 'prophecy' or narrative arc.",
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      "text": "They seek Performance. They crave Engagement. reddit holds the key. But the brands. They do not come. They wait for a sign...a signal...a prophecy?",
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      "evidence": "The deck highlights the potential consequences of not using Reddit's ad platform",
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