{
  "docId": "019dd923-605d-726d-81a4-aa485fe1674a",
  "docSlug": "bi-7cbca4071a16abb1",
  "documentTitle": "Reddit's New Ad Sales Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Reddit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.331,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a parchment-style background and gothic-style font to evoke a sense of history or 'ancient' times.",
  "elementsJson": [
    "headline_text",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-aa485fe1674a/3",
  "deckHref": "/decks/019dd923-605d-726d-81a4-aa485fe1674a",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-aa485fe1674a.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-aa485fe1674a#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In a world of social media behemoths reddit is an advertising wasteland.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a26-72fab6a8f82f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Brands are scared, confused, and uninterested.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b774ba2-515a-4908-890e-7f5525f830d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "quote",
      "text": "In a world of social media behemoths reddit is an advertising wasteland.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73b66a7e-1a43-4431-b4da-6e6e23355c2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "In a world of social media behemoths reddit is an advertising wasteland. (actual quote from an agency executive)",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a26-7636568c7f14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.3,
        "y": 0.5
      },
      "kind": "source-note",
      "text": "(actual quote from an agency executive)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85f25ff3-d288-4519-8cbd-64bd119b2be5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "The year was 2012.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "642d8622-2481-4115-a22f-fe570947ffea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Authority citation",
      "slug": "authority-citation",
      "agent": null,
      "layer": "slide",
      "matchId": "adda6972-a08f-4d67-bb6e-b344c8c7fe70",
      "evidence": "(actual quote from an agency executive)",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "1254eb47-cc8c-4568-9775-b003ac173481",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck agitates the problem by highlighting the importance of authentic engagement",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "36b14906-17bf-4f3b-a398-b4df2d5ba467",
      "evidence": "The deck highlights the potential consequences of not using Reddit's ad platform",
      "position": 0,
      "objective": "What if brands don't use Reddit's ad platform?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}