{
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  "docSlug": "bi-e98192badfe5632e",
  "documentTitle": "Reddit's Ad Sales Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Reddit",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 6,
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  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a three-column layout to present quantitative metrics for three distinct subreddits, accompanied by representative images and sample comment threads.",
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  "deckHref": "/decks/019dd923-605d-726d-81a4-a608fe90681c",
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  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-a608fe90681c#slide-6",
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      "kind": "image",
      "text": "Reddit community logos",
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      "text": "Representative community content images",
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      "kind": "metric",
      "text": "65K subscribers, 181 posts per day, 3,000 comments per day, 5 million pageviews per month",
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      "kind": "metric",
      "text": "250k+ subscribers, 175 posts per day, 3,200 comments per day, 10 million pageviews per month",
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      "kind": "metric",
      "text": "318k subscribers, 140 posts per day, 3,100 comments per day, 9 million pageviews per month",
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      "kind": "metric",
      "text": "pageviews per month: 10 million",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-cb17-7728-991b-86221393302a",
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      "bbox": {
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      "kind": "paragraph",
      "text": "Sample comment threads from each community",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 8,
      "from": 5,
      "beatId": "6c5fbf23-a67a-4eaf-9624-69cde1cf094f",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The deck then generates interest by highlighting Reddit's features and tools that can be used for advertising.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
    {
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      "from": 5,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "da382315-3cb8-4ccf-9340-c0ae924f8d4f",
      "evidence": "The deck uses the Cost of Inaction loop to highlight the consequences of not advertising on Reddit, such as missing out on a large and engaged audience.",
      "position": 1,
      "objective": "To highlight the consequences of not advertising on Reddit",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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  "locked": true
}