{
  "docId": "019dd923-605d-726d-81a4-a608fe90681c",
  "docSlug": "bi-e98192badfe5632e",
  "documentTitle": "Reddit's Ad Sales Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Reddit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.315,
  "pageNumber": 12,
  "pageCount": 16,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Includes photos of participants and Jimmy Fallon to illustrate community engagement.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo",
    "screenshot"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-a608fe90681c/12",
  "deckHref": "/decks/019dd923-605d-726d-81a4-a608fe90681c",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-a608fe90681c.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-a608fe90681c#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Put your brand in front of thousands of people actively looking to make a purchase.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991c-0405d68c3fcd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.06,
        "y": 0.175
      },
      "kind": "image",
      "text": "reddit gifts logo",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "073b3c14-dcfd-4115-804d-63b19f4dbc8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.86,
        "x": 0.07,
        "y": 0.58
      },
      "kind": "image",
      "text": "User photos and Jimmy Fallon",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d50bdfb-3007-41ad-846c-b152b6cf99d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.55,
        "x": 0.35,
        "y": 0.17
      },
      "kind": "list",
      "text": "World's Largest Gift Exchange\nHeavily branded reddit ad campaign surrounding the exchange\nPut your brand in front of thousands of people actively looking to make a purchase.\n\"Brand Safe\" reddit engagement that generates overly positive PR\nAverage # of users in an exchange – 15,000",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "121c98ff-e08e-47d5-8039-3c07482cdb96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average # of users in an exchange: 15,000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991c-0a3befd3d268",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.14,
        "x": 0.43,
        "y": 0.05
      },
      "kind": "title",
      "text": "reddit gifts",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7846bb14-1948-45de-ac48-18b71fa6c592",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7178062d-37f5-4100-b8b8-427c13645d61",
      "evidence": "World's Largest Gift Exchange",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "334b60fa-c33f-4761-b034-135473c3e24b",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The deck creates desire by showcasing Reddit's advertising features and tools, such as display ads and sponsored content.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}