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  "notes": "The slide uses a hierarchical structure to show how the platform splits into two service offerings, each with its own set of metrics and case studies.",
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      "text": "Case Study: Nimblebit: +$2.2M uplift, +$1.5M revenue share",
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      "text": "Case Study: EA / Zynga / Fingersoft: +$21.3M marketing spend, +$10.2M uplift, +$6M revenue share",
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