{
  "docId": "019dd923-605d-726d-81a4-8d32f214c07c",
  "docSlug": "bi-2c9fb6305c711e2f",
  "documentTitle": "Real pitch deck: Fintech Kennek raises $12.5m in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "kennek",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 11,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a 'Why now is the time' header to frame the argument.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "donut_chart",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-8d32f214c07c/9",
  "deckHref": "/decks/019dd923-605d-726d-81a4-8d32f214c07c",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-8d32f214c07c.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-8d32f214c07c#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "55% UK corporate lending outside of the 5 big banks in 2022",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe9-ccfd1fb8e5d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.25,
        "x": 0.685,
        "y": 0.178
      },
      "kind": "chart",
      "text": "55% UK corporate lending outside of the 5 big banks in 2022",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3da756fa-f8d8-4ff4-a546-d3046a5acaf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.6,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "list",
      "text": "Risk management is important again: 71% of lenders expect defaults to increase in 2023. Digitalisation has become priority post-COVID: 88% of lenders expect their technology spend to increase in 2023. Technology has reached an inflection point.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3216cb60-9b25-4a9c-abc4-0cfa36bd4f6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "UK corporate lending market share: 55%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe9-d0d85f2543f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.25,
        "x": 0.1,
        "y": 0.98
      },
      "kind": "source-note",
      "text": "Source: British Business Bank, AltFi x kennek Whitepaper.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4392677-f4bf-4031-b4f7-c2515a1519d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.55,
        "x": 0.04,
        "y": 0.09
      },
      "kind": "title",
      "text": "The need for kennek is greater than ever",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebcdf6ae-5927-4237-b452-719c94e81feb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Why now is the time",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17a07a42-c70b-4410-ab7e-4309396331df",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "why-now",
      "slug": null,
      "matchId": "f58751ab-6f4a-439e-a246-e53a3d81f83e",
      "evidence": "The slide explicitly uses the 'Why now is the time' header to justify the timing of the business.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 9,
      "beatId": "40ec6bfa-25a8-442d-8f61-077929b2a7e3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The need for kennek is greater than ever",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "fc22607c-3bce-40eb-9b3d-3a8d32562674",
      "evidence": "The need for kennek is greater than ever",
      "position": 0,
      "objective": "Why now is the right time for Kennek",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 11,
      "from": 2,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "74a54c97-04a2-4c57-aa56-85d0046cc3df",
      "evidence": "Contact us for more information",
      "position": 1,
      "objective": "Raising $12.5m in seed funding",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.7,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}