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  "documentTitle": "Aditude raises $15 million in Series A funding: Pitch deck",
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  "notes": "Uses a chronological narrative structure to justify the timing of the solution.",
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      "kind": "list",
      "text": "...NOW Apple & Google continue to squeeze margins, so yet again, pubs are looking for better/cheaper solutions",
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      "text": "AT FIRST... every publisher managed this in house",
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      "kind": "list",
      "text": "...THEN... As costs exploded, they migrated to \"experts\" to optimize their solutions",
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      "text": "While the market has matured, there has been no innovation in pricing models, wrapper technology or technical support. We have built our tech from the ground up to not only generate significantly better value for pubs but to also reduce the cost structure needed as a business to support massive scale.",
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