{
  "docId": "019dd923-605d-726d-81a4-85d0685e31a8",
  "docSlug": "bi-921d73ffe7260932",
  "documentTitle": "Aditude raises $15 million in Series A funding: Pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Aditude",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.817,
  "pageNumber": 2,
  "pageCount": 6,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a circular process diagram to show a negative feedback loop.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-85d0685e31a8/2",
  "deckHref": "/decks/019dd923-605d-726d-81a4-85d0685e31a8",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-85d0685e31a8.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-85d0685e31a8#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "These brands don't have the knowledge or technology they need to make their business profitable.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98b1-f86105150a8d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.7,
        "x": 0.2,
        "y": 0.045
      },
      "kind": "diagram",
      "text": "Circular flow showing: Outsourcing to multiple vendors -> Solutions don't talk/underperform -> Testing/bespoke solutions are expensive -> Lack of knowledge/tech for profitability",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b596bb1-2530-489f-a99f-967276e452bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "title",
      "text": "The digital media landscape is evolving at a rapid pace, and publishers simply can't keep up",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd7c18fe-9984-4703-80a4-aea151794068",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Genesis",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f8963cb-388e-4bdb-8840-aedfa7df9bf1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "causal-chain",
      "slug": null,
      "matchId": "bb60baf0-5391-412d-b7ac-a9ac62958368",
      "evidence": "The slide depicts a circular negative feedback loop of business problems.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "a9bbf855-3637-4403-8826-94cc6047e3c1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 2 presents the problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}