{
  "docId": "019dd923-605d-726d-81a4-7d4985b467b3",
  "docSlug": "bi-f92e89ee44acda75",
  "documentTitle": "Read the pitch deck that helped Anzu raise $48 million",
  "authorId": "Pitchdecks",
  "authorName": "Anzu",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 20,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "action_title",
    "big_number",
    "bar_chart_vertical",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-7d4985b467b3/3",
  "deckHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.52,
        "y": 0.58
      },
      "kind": "chart",
      "text": "Age demographics bar chart",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e3b7c15-4723-4459-b08b-31ffcd62aa00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.22,
        "y": 0.33
      },
      "kind": "metric",
      "text": "3.2BN+ GAMERS WORLDWIDE",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e35ea52-37f8-4061-b691-3fd9596d53ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gamers worldwide: 3.2BN+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb1a-742e-b212-4f79527f8801",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.08,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source | Newzoo Global Games Market Overview, 2022. Gaming Smart, Average Gaming Playtime Report 2020 Exploding Topics, 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35ed47c1-de80-4c53-9488-f6eb4244604b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.08,
        "y": 0.09
      },
      "kind": "title",
      "text": "GAMING AUDIENCES ARE VAST, DIVERSE AND ENGAGED",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f82e0e7c-98e7-46ba-a6ad-859b78bc73d8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "57f17290-d94f-4674-ba9b-525956b7ebd0",
      "evidence": "The slide shows a bar chart with age demographics, indicating a market segmentation approach.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "61690828-b3b0-4caf-bd3c-f90175e48bb0",
      "evidence": "Breakdown of gaming audience by gender and age groups.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "9f83244e-f7f4-477a-830c-8cf5b3bfbc0f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 2-5 focus on market sizing and the opportunity for in-game advertising",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "ac5f8c6d-0d04-4f1c-a6db-91319749a00b",
      "evidence": "Slides 2-5 present data on gaming audiences",
      "position": 0,
      "objective": "Identify the pattern of gaming audiences being vast, diverse, and engaged",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}