{
  "docId": "019dd923-605d-726d-81a4-7d4985b467b3",
  "docSlug": "bi-f92e89ee44acda75",
  "documentTitle": "Read the pitch deck that helped Anzu raise $48 million",
  "authorId": "Pitchdecks",
  "authorName": "Anzu",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 17,
  "pageCount": 20,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a visual metaphor of a race track to represent the 'fast-paced' nature of these trends.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-7d4985b467b3/17",
  "deckHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-7d4985b467b3#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Global trends signal a move towards non-disruptive, respectful advertising. This creates a massive opportunity for Anzu as our vision is perfectly aligned with where the advertising and gaming worlds are headed.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb1a-742e-b214-3164d7840db1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.4,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db7589fe-6538-4957-8690-a3a690c0a548",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.5,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "list",
      "text": "GAMES COMPANIES LOOK TO ADVERTISING; MEDIA GIANTS ADAPT TO A USER-FRIENDLY WORLD; THE RECESSION LOOMS; GAMING HAS BECOME MAINSTREAM AND IS DRIVING THE METAVERSE",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37bfff32-0865-44df-9e2f-88c18fc7d7ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Global trends signal a move towards non-disruptive, respectful advertising. This creates a massive opportunity for Anzu as our vision is perfectly aligned with where the advertising and gaming worlds are headed.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c530c8a-88ff-4aab-a1d5-8269740f5bf3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "GLOBAL TRENDS SUPPORT ANZU'S VISION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "349df828-c828-4b19-b602-2a786b7f9a9d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "why_now",
      "slug": null,
      "matchId": "57482565-93d7-4278-96a9-03b703b63982",
      "evidence": "The slide explicitly links external market trends to the company's strategic vision to justify current investment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 17,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e74df3f1-1e57-44ee-b611-0fa618f7c586",
      "evidence": "Slide 17 discusses global trends supporting Anzu's vision",
      "position": 2,
      "objective": "Explain why now is the time for in-game advertising",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}