{
  "docId": "019dd923-605d-726d-81a4-7ab21db1344e",
  "docSlug": "bi-bb10d67925d3e89f",
  "documentTitle": "Music startup Magroove shares the pitch deck it used to raise $1.6M",
  "authorId": "Pitchdecks",
  "authorName": "Magroove",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.75,
  "pageNumber": 9,
  "pageCount": 21,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "customer_journey",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline-style process diagram to segment the musician's workflow into core expertise vs. areas where the product adds value.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-7ab21db1344e/9",
  "deckHref": "/decks/019dd923-605d-726d-81a4-7ab21db1344e",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-7ab21db1344e.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-7ab21db1344e#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.4,
        "y": 0.28
      },
      "kind": "callout",
      "text": "Outside the musician's area of expertise",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad38c929-779b-40d8-acee-ab49c0e65333",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.4,
        "y": 0.75
      },
      "kind": "callout",
      "text": "Magroove helps from here on",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e41a3c28-ee7a-45df-b884-cb5da68a5bfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.86,
        "x": 0.07,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Recording, Mixing and Mastering, Release, Building an Audience, Monetization",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45869bac-65d4-43f2-9a30-b9aa866cf8cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "TARGET MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fc24c4a-5959-4956-bc46-59527cf83e02",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "36948650-ff14-45e7-8c49-d22eb0fad006",
      "evidence": "diagram/process: Recording, Mixing and Mastering, Release, Building an Audience, Monetization",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "d0c57d98-406e-436c-a82a-471deb19ed10",
      "evidence": "Visualizes the stages of a musician's workflow and identifies pain points/opportunities.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 8,
      "beatId": "0079747f-dcd7-4837-8b5f-c54e8ec5dd82",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Evidence",
      "beatSlug": "evidence",
      "evidence": "Traction and user metrics",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}