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  "documentTitle": "The pitch deck that mortgage lender Shubham used to raise $112 million",
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  "authorName": "Shubham",
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  "notes": "The slide uses data from 2016 to justify the business model focus on lower-income segments.",
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      "kind": "callout",
      "text": "OPPORTUNITY: Lower income segments and customers in the informal sector are driving growth in the affordable housing segment.",
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      "kind": "callout",
      "text": "Lower income segments and customers in the informal sector are driving growth in the affordable housing segment",
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      "kind": "chart",
      "text": "HOUSING SHORTFALL (in mn households)",
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      "text": "DEMAND-SUPPLY MISHMATCH FOR DIFFERENT PRICES OF HOUSING UNITS",
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      "text": "95% of housing demand is towards houses that are less than ₹ 1 mn in value.",
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      "text": "84 mn households in India do not have formal access to housing finance.",
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      "text": "Housing shortfall: 84 mn",
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      "kind": "paragraph",
      "text": "AFFORDABLE HOUSING – FASTEST GROWING SEGMENT. Addresses the housing needs of those sections of the society whose income is below the median level.",
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      "kind": "source-note",
      "text": "Source: CENSUS data and industry reports (2016)",
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      "kind": "title",
      "text": "Affordable Housing",
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      "evidence": "Market sizing and policy support",
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