{
  "docId": "019dd923-605d-726d-81a4-5dfa938593f2",
  "docSlug": "bi-cedf9c02caae5ba0",
  "documentTitle": "Read pitch deck that scored this fintech startup $1 million",
  "authorId": "Pitchdecks",
  "authorName": "XPO",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.792,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a circular process diagram to represent a negative feedback loop.",
  "elementsJson": [
    "headline_text",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-5dfa938593f2/3",
  "deckHref": "/decks/019dd923-605d-726d-81a4-5dfa938593f2",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-5dfa938593f2.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-5dfa938593f2#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.292,
        "w": 0.292,
        "x": 0.354,
        "y": 0.331
      },
      "kind": "diagram",
      "text": null,
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0751a50f-d956-4bdb-ab6b-dac40aee1e27",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.254,
        "x": 0.668,
        "y": 0.28
      },
      "kind": "list",
      "text": "1. LONG PAYMENT TERMS: Brands take up to 120 days to pay invoices... 2. LATE PAYMENTS: Brands often payout after the invoice due date. 3. LOW TRUST: Creators don't want to work with the brand in the future.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13ce77aa-3c90-4d50-8a9a-25e067239e14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.331,
        "x": 0.041,
        "y": 0.28
      },
      "kind": "list",
      "text": "4. UPFRONT PAYMENT: Creators asking for upfront payments next time they work with the brand. 5. CASHFLOW RISK: Brands lose cashflow by having to payout upfront. 6. DOMINO EFFECT: Brands are incentivised to keep other creator invoices held to make up for lost cash flow...",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bd99c1a-e542-47c0-892b-3378f574410d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.105,
        "w": 0.371,
        "x": 0.106,
        "y": 0.118
      },
      "kind": "title",
      "text": "The vicious invoice cycle",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13c05cad-0433-4f0d-ae4e-1b9156d17270",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "17bfb479-dd8a-49da-ace8-4f0203d29c5b",
      "evidence": "The vicious invoice cycle",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "c807914f-2176-4230-a83e-87fd4c3d571e",
      "evidence": "Circular process diagram representing a self-reinforcing cycle.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "e2021371-1430-4ee6-95ea-a9191bb7a986",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-3 identify the problem and agitate it",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7a8e8dbe-0a9e-4090-b88e-f7a49ce8e315",
      "evidence": "Slides 2-3 imply the cost of inaction",
      "position": 0,
      "objective": "Highlight the cost of not solving the invoice problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}