{
  "docId": "019dd923-605d-726d-81a4-500413f8d066",
  "docSlug": "bi-c9eb4ef04ab2d232",
  "documentTitle": "Read the pitch deck IRL social app Clyx used to raise $14 million",
  "authorId": "Pitchdecks",
  "authorName": null,
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 2,
  "pageNumber": 21,
  "pageCount": 26,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes a placeholder box (black rectangle) likely for a missing chart or additional image.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a4-500413f8d066/21",
  "deckHref": "/decks/019dd923-605d-726d-81a4-500413f8d066",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a4-500413f8d066.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a4-500413f8d066#slide-21",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Lagniappe, a Miami Wine bar, leveraged our mostly female user base to rapidly grow attendance on Wednesday's when footfall was typically at its lowest.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be86-0131b58063ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.6,
        "y": 0.3
      },
      "kind": "image",
      "text": "A wine night at Lagniappe promoted in-app",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3825db45-ca60-42a8-83c1-32a63d942e1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "metric",
      "text": "699 Event Joins",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "417dfc32-84b7-4e76-9e74-0722fe426270",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.06,
        "y": 0.48
      },
      "kind": "metric",
      "text": "24 Events promoted",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc274109-7239-4486-b8d7-51ceb2ca5183",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Event Joins: 699",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be86-043dcb43ad9e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.23,
        "y": 0.29
      },
      "kind": "paragraph",
      "text": "Lagniappe, a Miami Wine bar, leveraged our mostly female user base to rapidly grow attendance on Wednesday's when footfall was typically at its lowest.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "607fd010-8c6a-45bc-8689-b981072a4e50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.23,
        "y": 0.49
      },
      "kind": "paragraph",
      "text": "Encouraged by the success of their bi-weekly events, Lagniappe now regularly advertise on Clyx. Leveraging the power of our audience; newsletter and app.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6093041-ff34-4ece-8b1d-9dd254dd262a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.06,
        "y": 0.12
      },
      "kind": "title",
      "text": "Lagniappe: 3 months advertising on Clyx",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "284feb8e-5928-4062-b29c-ade017b470e6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 14,
      "beatId": "02fa5ab7-f999-465f-9e97-26bb7d352aae",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 14-21 showcase traction and measurable outcomes",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 23,
      "from": 19,
      "beatId": "8b3829be-01cf-4cd0-95b1-8d1b8f67aaa0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": null,
      "evidence": "Slides 19-23 outline the business model and revenue streams",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}